Search Engine Optimisation

Search Engine Optimisation is the technique of making your site as desirable to search engines as possible, so that when potential customers search on your target keywords your site appears towards the top of the results.

Search Engine Optimisation (SEO) is a set of methodologies aimed at improving the present visibility of a web site within search engine listings. SEO services can improve the number and quality of visitors to a web site from "natural" or "organic" search results by removing obstacles and enhancing many attributes of an existing web page or site.

Search Engine Optimisation often requires making changes to the source code of a site and is most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly".

Google alone considers two hundred different attributes when deciding to rank a web page.

Search Engine Marketing (SEM) is a set of web marketing methods to increase the visibility of a web site in search engine results pages.

• Search Engine Optimisation
• Pay Per Click Advertising. The advertiser bids on search terms, and the search engine ranks ads based on a competitive auction.
• Paid Inclusion can provide a guarantee that the web site is included in the search engine's natural listings.
• Google Products Search increase your product exposure by automatically uploading products into Googles' price comparison website.

To discuss your tailored web marketing service please telephone 01296 432486.